Lottery Sales Success
Sales of lottery tickets in the year to 31 March, 2009, gave the UK’s National Lottery organiser its best year in a decade, according to recent reports. Sales of all National Lottery games (including scratchcards) totalled £5,149 million, compared with £4,966 the year before. The sales success is good news for the company which now enters its third lottery licence period.
In preparation for the third licence term, the National Lottery organiser has upgraded the network of lottery machines that can be found in retail outlets across the country. Although an increasing number of people are choosing to buy lottery tickets online, having traditional lottery terminals is still very necessary, especially for players who do not have regular access to a PC.
Of course, the technology upgrade didn’t focus exclusively on the lottery terminals themselves. Media screens have also been introduced to many retail outlets and these help to raise general awareness of lottery games as well as provide information that most players need, such as the latest lottery results.
Because the sale of lottery tickets increased over the last year, so did the amount raised for Good Causes. A massive £1,377 million was raised for Good Causes in the year to 31 March, 2009, and the same figure for the previous year was £1,351 million.
“This has been an incredibly busy landmark year for Camelot and The National Lottery,” said Dianne Thompson, the Chief Executive of Camelot Group plc. “I’m delighted to be able to announce that, despite the challenge of preparing for the new Licence and some significant challenges in the wider market, we have been able to deliver the best National Lottery sales performance in a decade, returning even more money to the Good Causes – helping to take the total raised to over £23 billion.
“The fact that we completed the largest National Lottery upgrade of its kind in record time is testament to the hard work of all Camelot staff – and puts us in an excellent position as we begin the third Licence and countdown to London 2012. Over the coming year we will be looking to consolidate our position as the most cost-effective lottery operator in Europe, introducing further innovation to ensure that we continue to deliver for players and the Good Causes in the next 10 years.”Wednesday 27th May 2009
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