National Lottery Licence Bidders
The National Lottery Licence currently held by Camelot, is
up for renewal in February 2009. But companies who want to win the
right to operate the licence will have to submit bids long before
that date if they are to be successful. Camelot are pretty much
favourites to retain the licence which they have held since its
launch in 1994, but there are other big companies who have expressed
interest.
One of these is BSkyB, the satellite television operator who
could form a consortium with other interested potential partners.
BSkyB is partially owned by News Corporation, and has experience
of selling lottery tickets through its Skybet betting channel. It
is anticipated that draws would be made on the Sky 1 channel, or
other Sky channels, to boost ratings. Bids have to be in by the
end of 2006, so there is plenty of time yet for all sorts of companies
to join the race.
- 15/5/06
When the UK National Lottery was launched in November 1994, Camelot
Plc won the right to run the lottery on behalf of the government.
Seven years later when the licence was up for renewal, Camelot were
again awarded the licence to run the Uk’s National Lottery.
And, now it’s time for bids to be submitted by prospective
Lottery Licence holders once again, but this time the term of the
licence will be for ten years, not seven, making it a very attractive
business opportunity.
The National Lottery Commission has issued draft invitations to
apply, with a deadline of the end of 2006 being set. One company
that has made public their intention to bid is Lottomatica, the
world’s biggest lottery operator, owned by the private Italian
DeAgostini group. They also own the American company GTech, who
used to be part of the Camelot consortium, but they had to sell
their stake after some software problems.
Look out also for bids from online gaming and betting companies
such as Coral Gala, Tattersalls from Australia, Ladbrokes, and maybe
Richard Branson again. But the licence is very large business, so
any successful bid will come from a consortium with expertise in
business, computing, marketing and gambling.
- 6/5/06
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